Developing an Evaluation System for Helping Social Value Management : A Case Study on Japanese Rugby

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We developed an evaluation system for helping the social value management of Japanese rugby and for generating a synergistic effect between the economic value and social value of Japanese rugby. “Social value” refers to the social role of Japanese rugby and the value of Japanese rugby parties and other such activities. <BR> In this paper, we explain a method of research and analysis regarding the social value of Japanese rugby for developing an evaluation system. We regard the social value of Japanese rugby using a broad image. This method consists of collecting and analyzing information about the social value of Japanese rugby. Questionnaire surveys regarding 2,268 rugby parties and interviews with 91 important figures of Japanese rugby were conducted to collect a large amount of diverse qualitative information. The analysis results obtained were as follows. First, 38 elements of the social value were consolidated from the information. Next, 76 key statements were extracted from the information.