スポーツ活動における関与測定尺度の開発:日本語版Involvement Profileの作成と検討

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Involvement has become one of the widely used constructs in the study of consumer behavior. It also is receiving considerable attention in leisure and sports literature. The purpose of this study is to develop a Japanese Invlovement Profile scale in the context of sport, and to provide several tests related to its discriminative power, reliability and validity. A pool of 15 items from Dimanche's IP instrument was translated into Japanese and modified for asking questions about sports in general. The scale consisted of 5 dimensions : IMPORTANCE, PLEASURE, SIGN, RISK CONSEQUENCE and RISK PROBABILITY. Each of these facets was com posed of 3 item questions. A total of 418 students from two women's college par ticipated in the questionnaire survey. The results of this study are as follows :1) Over 90% of respondents selected valid answers for all IMPORTANCE and PLEASURE items. Likewise all SIGN items but one yielded valid answers. However, the numbers of respondents selecting "Don't know" were relatively high for both Risk facets, accounting for more than 10% of the response.2) Discriminative power was tested by Good-Poor analysis at item-total and item-facet levels. Item-total level analysis revealed that all items met the criterion and item-facet level analysis, confirming that all items met the standard, except for one item of the RISK PROBABILITY.3) IMPORTANCE, PLEASURE and SIGN facets successfully met standards for intermal consistency, and criterion-related validity, while the other two facets failed to met the internal consistency standard. These results suggest that IMPORTANCE and PLEASURE items are suited for practical use. One item in SIGN facet needs minor modification in wording. RISK CONSEQUENCE and RISK PROBABILITY items are subject to further investigation. Limitations of this study and implications for future research were also discus sed.
日本スポーツ産業学会の論文

スポーツ活動における関与測定尺度の開発:日本語版Involvement Profileの作成と検討

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