スポーツのアメリカ化がもたらすスポーツの企業化

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概要

• 論文の詳細を見る

• It is generally believed that sports in the UK have been fundamentally different from those in the US until now. If the Americanization of the sports is measured by the mass consumption of sports through the mass media, the recent phenomena in UK suggest a widespread Americanization. This is exemplified by such changes as soccer clubs in the UK becoming willing to accept monetary support from the mass media industries and fund raising being carried out by listing in the stock market. Problems from these trends are ; changes in the relationships between clubs and fans, alienation of fans, and loss of cultural identity. In modern society the question becomes, who takes care of common benefits such as social value in enjoyment of sports when the top priority of countless organizations is strictly motivated by profit making? Therefore, it is crucial to find a well balanced relation between social and economic capabilities.

• 日本スポーツ産業学会の論文

著者

• 潜道 文子

  湘南短期大学

関連論文

• 製薬企業における企業倫理と経営戦略の関係性(自由論題)
• 非営利組織(NPO)としてのサッカークラブ : ミッション共同体形成プロセスの検討(新しい世紀と企業経営の変革)
• 公正な社会における企業のスポーツ支援活動
• スポーツのアメリカ化がもたらすスポーツの企業化

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