公正な社会における企業のスポーツ支援活動

概要

論文の詳細を見る
In this article, the nature of structural problems in the current support activities for sports as corporate philanthropy is analyzed first, using the theories of L.Kohlberg on the moral development. In the just community based on the morality at the high level of the moral stage, the members can establish mutual trust, and besides, they can promote the further moral development in the community. In the environment based on the morality at the high level such as in the just community, there is "fairness." The conditions of forming "fairness" are based on the "social ethical preference," provided by effective means to judge ethical or unethical corporate behavior correctly and to influence over the corporate behavior. L. Nash proposes that moral leadership in the business environment can create the values and trust between businesses and the society. The corporations can integrate ethical behavior with economic success, making mutually beneficial for the both sides of people who support and who are supported. Thus, the relationship based on the "Fair Contractual Corporate Ethics" in communities can create an ideal situation.
日本経営倫理学会の論文
2000-03-31