農業・農村体験活動関係者の参加モチベーションとインセンティブ

概要

論文の詳細を見る
Farming and rural experience activities are well practiced in rural areas. However, it is difficult to sustain such activities because of problems such as a shortage of manpower and excessive work. This study aimed to analyze the structure of motivation and incentive for the stakeholders to take part in the program of such activities, on the basis of the participatory researches in three typical activities. In addition, we tried to identify the conditions for sustainable program of farming and rural experience activities. According to results, participation in such activities could be clearly attributed to intense psychological motivation such as interest in agriculture, education, enlightenment, and interaction with members involved in such activities. Moreover, incentive such as the reward and opportunity of exchange contributes to enhance the motivation of stakeholders. Therefore, we need to design the program so that the incentive works interactively among the stakeholders. In particular, the incentive of collaborator must be created to assure sustainability of activities.
社団法人　日本造園学会の論文