自然体験サービス提供施設としての国営公園におけるパークマネジメントに関する研究

概要

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The purpose of this study was to examine the park management in national government managed park as an institution which offers the outdoor experience service, paying attention to the outdoor experience program users expectation, the evaluation and wish to return. Therefore, it was inquired from a viewpoint of the consumer behavior studies. The results are as follows. Many of users are repeaters to the park and there are many users with children. 44.1% of users decided to use the outdoor experience program, after coming there. 56.0% of users use the outdoor experience program first. The factor used as the index of evaluation of the park as an institution which offers the outdoor experience service are diversity of the outdoor experience program, easy to use, sense of security by being a public facility and cost. The factors, which influence the degree of total satisfaction, vary with use experience of the outdoor experience program in the park and other institution. National government managed park as an institution which offers the outdoor experience service is bearing a role of an institution for beginners.