経営理念はパフォーマンスに影響を及ぼすか--経営理念の浸透に関する調査結果をもとに

概要

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In this article, we describe how　management philosophy affects corporate performance.For this purpose, we conducted　experimental and statistical analyses on two corporations and　clarified causal relationships between management philosophy and members' performance(their commitment, motivation,　contribution, etc.).At the beginning, we introduced three variables, which make it easier for us to understand　how individuals treat management philosophy: (1) reflecting philosophy on actual behavior, (2)knowing and understanding philosophy, and (3) having sympathy for philosophy.Using the results of the experimental research, we explore a persuasive　model, which　satisfactorily explains how those variables indirectly affect corporate performance via other　factors. Second, with this model, we describe, for example, the way senior officers treat　management philosophy influences the extent to which　followers accept the philosophy. We　also suggest that a sense of unity and solidarity helps members take the philosophy seriously.　Third, we discuss how management philosophy triggers innovative behavior in organizations.The point we have tried to make in this article is that the more deeply and　widely　management philosophy permeates an organization, the higher and the stronger performance　(of individuals) could be achieved.