タイにおけるジャパナイゼーションのプロセス　－タイ人の日本商品の消費と生活世界にタイする影響（2）－

概要

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Globalization has made culture different from what we used to know: culture nowadays is not only a way of life in any one society anymore. When the Thai context is considered, Thailand has been significantly influenced by Japan through Globalization process. At present, not only Japanese economy, but also Japanese culture has started to have a deep impact on Thai society, and we can arguably witness the process of "Japanization" in Thailand. One clear example is that young generation usually grows up with Japanese products and cultural products that surround them. The influence of Japanese products has gradually changed from affecting the way of life to affecting Thai consumer's values. The important factors that enable Japanization process in Thai society are, firstly, the close relationship of Thai and Japanese economies: Thailand has depended much on Japanese investment. Secondly, Thailand and Japan are Asian countries and have a very close relationship, including that both have never been colonized by Western countries. Lastly, in contrast to the past, the Thai consumer's behavior has changed dramatically to absorb foreign products, particularly Japanese, more easily. This study will hopefully make a better understanding of the process of Japanization in Thailand, and prepare for the repercussions of this process in this age of Globalization.
琉球大学法文学部,Faculty of Law & Letters University of the Ryukyusの論文