経営の社会的責任と地球環境問題(<特集>地域産業の発展と後継者育成マネジメント)

概要

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This paper discusses the new CSR (Corporate Social Responsibility) and environmental issues. A strategic approach to CSR is becoming increasingly important to a company's competitiveness. Because CSR requires engagement with stakeholders, it enables companies to better anticipate and take advantage of fast-changing social conditions. It can therefore drive the development of new markets and create opportunities for growth. The environment and economy are closely related to each other. It is vital to recognize this relationship as being one that produces sustainable and positive cycles rather than trade-offs. By addressing their social responsibility a company's top management can build long-term relationships of trust with its stakeholders as a basis for sustainable business models. Higher levels of trust, in turn, hepl to create an environment in which companies can innovate and grow.
2013-07-30