ヒット現象を応用したアートマネジメント

概要

論文の詳細を見る
For art management today, we can able to observe the response of people using inter net like weblog, Facebook, Twitter etc. Therefore, art activities could say that it became possible to see the degree of advance and diversity of the influence which it has on society, or promotion of culture and art. Mathematical theory for hit phenomena[1] is the theory to model response of people in societies using statistical physics and it can be applied successfully.The key element of elements of the theory is the daily advertisement, direct communication (communication with friends) and indirect communication (rumor). Output of the theory is the daily purchase intention of people. The calculated daily purchase intention can be compared with the observed daily number of postings on twitter and blogs. By the prediction and analysis using this method, the route for spreading culture and art can be considered more briefly.
2013-08-03