BOPビジネスの戦略形成プロセスに関する一考察^[○!R] : 住友化学の事例をもとに

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This paper attempts to develop a process model of strategy formation for BOP (Base of the Pyramid) businesses. Based on a review of previous studies of internal corporate ventures, "Burgelman's Model"(1983a; 1983b) is examined, and, in light of the latest literature on BOP businesses, shown to be inadequate. Therefore, an alternative integrative framework consisting of two patterns of strategy formation processes is proposed. The first pattern is the "Autonomous Strategic BOP Business Process (bottom-up), " while the second is the "Induced strategis BOP Business Process (top-down)." In order to generate both social and economic value, corporative behavior should focus on both organizationz' internal and external factors. In the end, the two patterns of stratefy formation processes at BOP businesses experienced by the Sumitomo Chemical Company are examined and endorsement.
2013-02-20