Dominant Metaphor Factors in Business Speech Communication: A Chronological View (Special Issue of the Faculty of Business Administration)

概要

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This paper reexamines the definition of the 'dominance' of conceptual metaphors in business speech analysis. When discussing metaphors in speech communication, it is often argued which genres of conceptual metaphors play a dominant part in the speech. By applying the 'Mental Distance' concept (Shimizu, 2010a), this paper attempts further examination of chronological dominant factors of conceptual metaphors in business speeches. The mental distance analysis is conducted on four speeches that were addressed by two business leaders of beverage companies headquartered in the United States. The result supports the previously-proposed three dominant factors in metaphor analysis in speech communication:(1)absolute quantity value, (2)dispersion rate, and (3)influential chronological flow. It is stated that the third factor does not always appear as a strong dominant factor. However, the same third factor still plays a determinant role in creating the summits of metaphorical impressions observed in the chronological mental distance flow.
大阪経済大学の論文
2010-11-15