商業的スポーツ施設における経営戦略に関する研究

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The purposes of this paper was to analyze and find the relationship between the effectiveness of commercial sports management and its characteristics of management strategy, and attempt to specify the mode of adaptation to its task environment from the view point of contingency theory. The survey was conducted at 2 commercial tennis club by using questionnaire and interview with top manager of the clubs. The major results were summarized as follows; 1. It was suggested that the existance and prosperity of commercial sports management was able to explain from the adaptability of management strategy to its task environment, and consequently certified the management strategy model is an effective aspect in the management science of sports and physical education. 2. The adaptable relationship among task environment, management strategy and business structure was specified as follows; (1) Under the stable(certain) task environment, managment system that was characterized stable management strategy oriented to maintenance of the status quo, fixed sports services and relatively closed or fixed organizational strucutre was appropriate. (2) Under the chainging or unstable (uncertain) task environment, management system that was characterized market magnificational strategy, continually adjusted or flexible sports services and adaptive or organic management sturucture was appropriate. 3. In commercial sports management a management strategy was affected not only by recognized task environment unilaterally but by the condition of facility, especially type of possession and its size. These results support the similar findings of the previous study by contingency theoriests. However in order to confirm further relationships, more detailed experimental study should be carried out.
日本体育・スポーツ経営学会の論文
1984-04-01

商業的スポーツ施設における経営戦略に関する研究

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