運動者のライフスタイルとベネフィットの関係

概要

論文の詳細を見る
This study was carried out by taking the concept of lifestyle and the theory and method of lifestyle segmentation into the field of sport marketing. In order to clarify the sports consumers' needs and wants for sports, the concept of benefit was also adopted. The research was conducted in Oita city (population 416,680), a prefecutural capital in the southern part of Japan. The questionnaires were distributed to offices, schools and houses with uniform distribution over the whole area to maintain consistency in demographic features. They were collected one or two weeks later. The research was conducted during 18 day from June 2, 1993. In total, 1566 questionnaires were collected. By examining the relation between these elements the following things were clarified. (1) People's life values, philosophy of life and trends of lifestyle exert influence on their levels of sportlife. (2) People's levels of sportlife exert influence on their sports benefits.
日本体育・スポーツ経営学会の論文
1993-10-15