医療記事の質向上のための医療記事評価制度の可能性と課題 : オーストラリア、カナダ、アメリカの制度を事例として

概要

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The great majority of people rely on media reports for health and medical knowledge. However, medical news reports sometimes present extremely biased views. For example, an alliance of pharmaceutical companies sometimes targets the news media to create fear about disease or bring attention to new treatment. Recently, web-based audits designed to improve the quality of medical news reports have been set up in Australia and Canada, under the name "Media Doctor" and a similar system known as a Health News Review has been started in the U.S. In this paper, firstly we will examine the background to the setting up of the evaluation projects on medical news reports. Secondly we will also attempt to clarify the nature of the current Media Doctor review. Thirdly, we will examine the regulation on direct to consumer advertising of prescription drugs in Canada, Australia, and the United States. Finally, the role of online-based evaluation systems will be considered. They provide objective analysis of health news and the results produce feedback for journalists, General Practitioners and Health Consumers. The projects are intended to contribute to the education of journalists and to bring about better collaboration between the medical profession and journalists, in order to improve the quality of health news.
2011-09-30