ポスト3.11のマーケティング戦略 -道の駅よつくら港の直売所を事例に-

概要

論文の詳細を見る
The trouble of Fukushima Daiichi Nuclear Power Plant caused by the Touhoku Earthquake and Tsunamibrought the several effects inside Fukushima prefecture. The review of marketing improvements at the farmersmarket is needed since one of them is harmful rumors to agricultural and marine products made in Fukushima.This study reports conducted surveying consumer questionnaire and interviewing operational side. We clearthat they need not to reconstruct their marketing strategies since users' preferences don't show changesalthough they may be in the minority who visits it in spite of the trouble in this area.