見える化がもたらす家庭における省エネの可能性 : 三つの見える化(<特集>「省エネ」という名のエネルギー資源)

概要

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The present article focuses on what is necessary and effective so as to maximize energy conservation in the household sector. The new concepts of visualization are proposed for a better understanding of behavior change mechanisms of interventions aiming to encourage households to reduce energy consumption. Visualization of energy consumption is classified into the following two types: "visualization of state quantity" and "visualization of change quantity." Interventions associated with the two types of visualization have different mechanisms of behavior changes. A thorough understanding of the difference helps design and implement effective interventions. Moreover, the importance of "visualization of structure" is also emphasized for promoting pro-environmental behavior. The interventions associated with the visualization of structure are believed to allow for encouraging moral norms which are an important determinant of pro-environmental behavior. Finally, the author stresses that an approach beyond behavioral interventions, that is, the evolution of energy systems is required for a true energy efficient society.
一般社団法人日本エネルギー学会の論文
2012-07-20