2411 顧客との継続的関係構築を目的とした製品・サービスに対するブランド価値創出過程の定式化(OS15-1 感情と設計,OS15 感情と設計)

概要

論文の詳細を見る
Recently, in increasingly fluctuating social conditions, construction of strong and continuous relationships with stakeholders is becoming more important for a business administration than ever. Although branding has emerged as a crucial measure to establish business continuity, there is difficulty implementing it in the design. This study intends to streamline connection between branding strategies and design activities. As an introductory paper of the study, Brand Equity Deployment which is QFD extension is introduced as a method to describe relationships between elements of the Customer-Based-Brand-Equity and design attributes. In addition, future extension of the study is discussed.
一般社団法人日本機械学会の論文
2009-10-28