日産の経営改革における「よそ者」の戦略的役割

概要

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Simmel's essay on "Stranger" discusses the unique characteristics of the stranger as the potential wanderer who comes today and stays tomorrow. His position in the group is determined, essentially, by the fact that he has not belonged to it from the beginning, that he imports qualities into it, which do not and cannot stem from the group itself. Also, because of his position in the group, he is said to have the objectivity bound by no commitments which could prejudice his perception, understanding, and evaluation of the given. The freedom allows the stranger to experience and treat even his close relationships as though from a bird's-eye view. The trader is taken as a typical example of such stranger in the history of economics. The author believes that the greatest strength of Carlos Ghosn of Nissan is well explained by the concept of the stranger. The process of his management reform depended consistently on the quality of the trader to pursue the orientation for profitability and customer from the viewpoint of Cross Functionality, which is based on the objectivity free from the bondage of the past. Building on the support of the other dispatchers from Renault, he has succeeded in implanting such quality of the trader and objectivity as the basis for thinking and action by creating a network of groups of inside traders within the organization of Nissan through the process of developing Nissan Revival Plan with Cross Functional Teams.
2005-03-01