続・視覚伝達デザインの展開と経済成長段階

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This deals with visual communication designs in the Age of high mass consumption. It is in this age that visual communication designs themselves have reached the mature stages for the first time. The reason can be sought in the fact that modeling hitherto belonged to each field has been synthesized and that abstractc onceptions of visual communication designs havecome into generally accepted ideas. This means that the means of visual communication can be employed not only for commercial publicity but also for all possible fields in which they will be required. It is to be noted also that modeling of visual communication is produced in many cases not by a single artist but by plural artists collaborated. This shows that visual communication designs are produced from an organized body. It can be said to correspond to the conditions in economic puberty defined by W.W.Rostow. In this age of high mass consumption, such social influence over visual communication designs causes them to present quite a new development in its expression. What is typical of visual communication designe in this age is Swiss and American style. This example clearly shows how much visual communication designs reflect its society. Now there is a problem posed before visual communication designs themselves in this age of high mass consumption. That is, it concerns what phenomena are represented by them. This may be explained as follows. The designs in question take part in the designs related to the appearances of things that belonged to other design fields, provided that visual communication designs act on the sphere in which they lie beyond fundamental visual communication. But another problem, that of designs subdivided into each field and now integrated into one field, arises. It is posed as turning-point to one direction since the Industrial Revolution from the standpoint of designs.
日本デザイン学会の論文
1973-03-30

著者

藤川喜也
埼玉大学

続・視覚伝達デザインの展開と経済成長段階

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