視覚伝達デザインの展開と経済成長段階

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概要

• 論文の詳細を見る

• There have been many who, like Hausenstein, W., take art as a superstructure of society and study the relation between art and society. As to Visual Communication Design, though it has same origin as art, its existance and development entirely out of sphere of art. For this reason, Visual Commu, nication Design does not belong to the superstructure in the sense that art does. We insist that Visual Communication Design is rather in the understructuure and its role as an element of understructure increases by and by. None the less, it is not certain that Visual Communication Design has not a nature as superstructure. In this point we can consider the peculiar construction of Visual Communication Design. That is to say, we can not but point out that Visual Communication Design is either understructure-superstructure or superstrudure-understructure according to time and place. We take Visual Communication Design as multi-structure and consider the development of it in reference to society as above mentioned. It is accepted for us that the history of the design in this true sense began after Modern Society was formed. This also is mine. To divide the stages of Modern Society and analyze a stage of society we refer to Rostow's theory of the Stages of Economic Growth and exploit its high faculty to explain the matter. Still more, to distingish the stages of the development of the design itself, we also consult the examples which are given in Gerstner and Kutter's die neue Graphik. We consider the theme from two stand point of view. One is to mention the relation between the historical examples of the design and its social background. The other is to compare the facts that Gerstner and Kutter cited as their grounds to divide stages what Rostow does. Looked at from these two stand point of view multi-construction of Visual Communication Design and its relation to society will be studied. In this paper our main aim is to consider "the preconditions for take off" in Visual Communication Design, its social background and "the take off" in Visual Communication Design.

• 日本デザイン学会の論文
• 1969-03-30

著者

• 藤川 喜也

  埼玉大学

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