コーズ・リレーテッド・マーケテイングの位置付けとそのCSR全般への援用について(自由論題)

概要

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Within the framework of social marketing, corporate social contribution is considered not to be categorized in the matter of managerial marketing. As companies can relate corporate social contribution with corporate benefit through cause-related marketing, you can explain corporate social contribution within the framework of managerial marketing. Corporate social responsibility consists of three layers. The center of these layers is corporate compliance. The next layer is corporate ethics. The last layer is corporate social contribution. Cause-related marketing is the method which communicate this last layer to customer so that companies can make benefit. By applying this causerelated marketing's method to the other two layers of corporate social responsibility, you can relate corporate ethics and corporate compliance with corporate benefit.
2009-03-31