コーズ・リレイテッド・マーケティングのパブリック・リレーションズ効果に関する一考察 : コーズ支援協働型インターンシップを通して(統一論題経営倫理と教育)

概要

論文の詳細を見る
You can use cause-related marketing as a measure to achieve the goals of public relations. In this paper, I examined the public relations effects of cause-related marketing. You have four routes to achieve goals of public relations. I examined two of these routes through a case study of cause supporting internship. One is the route through news release and publicity. This route is the most orthodox. The other is the route through the direct experience of participation of students on corporate cause supporting activities as an internship. We tend to ignore this route. But it is revealed that this route is effective.
日本経営倫理学会の論文
2007-03-31