教育用GISソフトのサーベイ : スーパー出店戦略分析を例として

概要

論文の詳細を見る
GIS (Geographical Information System) is an effective tool for marketing analysis, especially in area marketing, but few universities have given students a chance to try to apply GIS approach in marketing area. In this paper, I have surveyed two GIS soft ware ("Chizu Taro" and "MANDARA") which can be used as a freeware or a shareware. These GIS tools can be installed both in campus PCs and in student's own PC. As an example to see how GIS software can do in marketing analysis, I have tried to analyze marketing strategies of supermarket companies in Chiba prefecture. There are 352 stores and we can easily get data about stores like store names, address and store size based on internet based directory service and database. The stores are plotted on map and analyzed based on opening date, locations, etc. GIS software can be used as an effective and efficient tool for those analysis.
麗澤大学の論文