スポーツイメージに関する研究(1) : 日本人大学生におけるスポーツのイメージ

概要

論文の詳細を見る
The images of sport and of sport mass media among Japanese university students were researched with a questionnaire. The questionnaire included questions about student's interest in sport, the image of sport, and their image of mass media on sport. The results revealed that 1) Japanese university students have most contact with sport through television, 2) they have positive images of sport, 3) the image of sport is very closely tied up with a particular sport competition, especially with baseball and soccer, 4) the image of sport mass media is related more to the verbal elements of the content than the visual ones, and 5) in some aspects the sport mass media have influences on the image of sport.
仙台大学の論文