A Study on the Image of Sport(3) : Sport Image among Spanish University Students

概要

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The image of sport and of sport mass media among Spanish university students was researched with a questionnaire. The questionnaire included questions about their interests and participation in sport, the image of sport, and the image of sport mass media. The results revealed that 1) Spanish university students do not have so much interest in sport, and their participation in sport activities is not so common, 2) They have contacts with sport more through television, 3) Sport is regarded as an activity that has positive values but requires efforts, 4) And mass media sport coverage is centered on football, and many of the respondents are weary of it. It can be concluded that the image of sport is very positive in Spain, and that the sport coverage by mass media is football-centered and many people are critical of it.
仙台大学の論文