満州国放送事業の展開 : 放送広告業務を中心に
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概要
- 論文の詳細を見る
The purpose of this paper is to clarify the historical peculiarity of the broadcasting business in Manchuria (the broadcasting section of the Manchurian Telephone and Telegram Company, MTT), and to evaluate one of MTT's operations: broadcasting advertisement. Moreover, I examine the relationship between the experience of the broadcasting business in Manchuria and the commercial broadcasting business in postwar Japan, from the point of careers of former staff members of MTT. At the stage of business planning, the parties concerned discussed the principal management and revenue of the broadcasting business, and initially they intended to use the revenue of broadcasting advertisements as the main source of funding for the broadcasting business. However, after discussion, they decided that MTT should manage the broadcasting business primarily through the electro-communication business, such as telephone and telegram. Consequently, the main source of revenue of the broadcasting business was replaced by communications fees. The Japanese army (Kantogun) controlled MTT, which was founded in 1933, and made it expand the broadcasting networks and facilities in Manchuria. Under these conditions, MTT broadcasted different contents in different languages, worked on broadcasting advertisements to make up for the budget deficit of the broadcasting business, and attempted to increase the broadcasting market by selling radio sets. However, this last measure was not very effective; listeners were primarily limited to urban areas, and many people, especially in rural areas, were left behind. In addition, by analyzing the accounting results of MTT's business, it is obvious that the broadcasting advertisements were on a small scale, and could not contribute much to the profits of the broadcasting business. After the Asia-Pacific war, many of the former staff members of MTT played important roles in the industrialization of the commercial broadcasting business in Japan. Thus, it is likely that the experience of the broadcasting business in Manchuria played an important role in producing human resources for the commercial broadcasting business in postwar Japan, rather than functioning as a prototype business model.
- 政治経済学・経済史学会の論文
- 2004-10-30