大学における映像・音声メディアの戦略的利用に関する事例調査

概要

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The development of information and telecommunication technology has enabled individuals to create multimedia contents which can be broadcast either as TV/radio programmes or movie/audio files. Nowadays an enormous amount of contents have been created by individuals with a PC, choosing the appropriate media where they are available, such as TV, radio and Internet. Corporations and/or other organizations which have been traditionally making use of only paper media for their advertising activities are now required to include multimedia ones into their activities. Universities are by no means an exception in this sense. There are already cases in which universities broadcast their own programmes through cable TVs or on Internet, and such initiatives will be even more relevant in the future for any university. There even exists a university which adopts a new method to allow students to get graduated only by way of e-learning. It should be taken into account, however, that universities should make efforts on the intellectual contribution to the local community where they are based and on the assistance of the improvement of community's information sending capacity.