How SCE established the global success in the video game industry - The value chain strategy and integrated-based production system -

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概要

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• This paper deals with how SCE (Sony Computer Entertainment) successfully launched PS (PlayStation) without any relevant experience in the T.V. video game business. SCE dominated the T.V. video game market worldwide a couple of years after PS was released in Japan. Delineating the fierce competition in the T.V. video game industry, the analysis delves into the value chain of organizations inherent in SCE and the integrated architecture of production systems adopted by SCE. The miraculous success of SCE presents a model for strategic reconsideration of international management systems and behavioral patterns of multinational corporations.

著者

• 飯田 健雄

  多摩大学経営情報学部

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