STANDARD CAR IMAGE PATTERNS OF DIFFERENT CAR TYPES : CORRESPONDENCE ANALYSIS : Packaging Items and Design Elements : Comparison of Car Design (3)

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概要

• 論文の詳細を見る

• The purpose of this research is to clarify the relationship between packaging items and design elements in the scattergram graph of five different car types. Each typical car was studied by correspondence analysis. And, it was found the differences and similarities between the patterns of the five types of cars in the comparison of the standard car image of each car type. The correspondence analysis proved to be efficient for the study and development of new Sedan car designs. Therefore, it was used the same analysis with different car types to understand if it can be useful as well when applied to other cars rather than the sedan. The correspondence analysis was selected because, once the design concept of the cars were understood, it is more easy to identify the patterns of the five types of cars. And, it can be able to reproduce this process in the future with the same successful results when launching a similar car into the market.

• 日本デザイン学会の論文
• 2007-11-30

著者

• Arballo Martin

  Chiba University

• ARBALLO Martin

  Graduate School of Science and Technology, Chiba University

• KAMAIKE Mitsuo

  Chiba University

• UEDA Edilson

  Chiba University

関連論文

• STANDARD CAR IMAGE PATTERNS OF DIFFERENT CAR TYPES : CORRESPONDENCE ANALYSIS : Packaging Items and Design Elements : Comparison of Car Design (3)
• EARLY EUROPEAN MOTOR STAGE CARS PACKAGING ITEMS AND DESIGN ELEMENTS : CORRESPONDENCE ANALYSIS : Packaging Items and Design Elements : Comparison of Car Design (2)
• EARLY EUROPEAN MOTOR STAGE CARS PACKAGING ITEMS AND DESIGN ELEMENTS : COMPARATIVE ANALYSIS : Packaging Items and Design Elements : Comparison of Car Design (1)
• CORRESPONDENCE ANALYSIS IN SEDAN TYPE BASED ON CAR PACKAGING ITEMS AND DESIGN ELEMENTS : Packaging Comparison of Argentina Standard Car and a New Design Concept (2)
• DESIGNING A CAR FOR ARGENTINE USERS BASED ON A WEB SURVEY RESEARCH : Packaging Comparison of Argentine Standard Car and a New Design Concept (1)

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