消費者意識の2層性をふまえたリスクコミュニケーションの必要性

概要

論文の詳細を見る
The A consumer gets information about a social problem from the mass media mainly, and it is said that consciousness and an action of a consumer come influence of a tone of the mass media greatly. Comparison examined qualitative analysis and the consumer consciousness findings that administration did of a newspaper publishing company theory about the issue of BSE and examined what kind of correlation there was between a tone of a newspaper and consumer consciousness and actions. As a result, the thing that was different in how to catch risks was guessed when consumer consciousness regarded the issue of BSE as a social problem when I arrested you with a problem concerned with direct oneself. Consumer consciousness had such two levels characteristics, and strong correlation was seen in the tone of a newspaper when they regarded the issue of BSE as a social problem, but much correlation was not seen when they arrested you with a problem concerned with direct oneself. A role of the mass media is important, but it thinks with need to warn that there is the stratum that does not take influence of the mass media in consumer consciousness directly to let risk communication fill up.
目白大学の論文