E15 ユーザーの観点から見たアパレル系買い物袋の把握(デザインシステム, 第54回研究発表大会)

概要

論文の詳細を見る
The purpose of this research is to understand the significant features of shopping bags at clothing stores. Initially, we analyzed the results from a questionnaire survey regarding shopping bags. Examinees included six men and five women who are between 20-29 years old. The analysis revealed the following six factors influence consumer opinions : material, color, logotype, size, handle, and brand. Next, we analyzed 83 types of clothing store's shopping bags that are made of paper. The analysis revealed that a number of them resembled each other. Finally, we compared the shopping bags considering two points of view. The first was a comparison of the target markets regarding gender distinction considering men and women separately, and then with both genders considered together. Secondly, by the origin of the brands evaluating the following countries products : British, American, Italian, major Japanese brands, and selected store brands.
日本デザイン学会の論文
2007-06-20