D09 消費者から見た環境配慮型製品に求められる要件 : 環境重視派の購買意図に影響を与える要因(デザインサーベイ, 第54回研究発表大会)

概要

論文の詳細を見る
It is important that environment-conscious products are provided to the market frequently for the improvement of the environmental problems. But there is a contradiction between the customer conscious of environment and the purchasing actions, under the present condition, it is difficult to sell environment-conscious products to the customer. I studied to find a clue to solve this problem. So I find a group that they attach great importance to consideration of the environment when they buy a product. In this study, I find three important points. Firstly, this group exists sufficiently and the number of the group is increasing. Secondly, there is a great difference between the group and the other people in the purchasing action. Thirdly, the environmental-conscious information, it does not have their conveniences, have an effects for their purchasing mind.
日本デザイン学会の論文
2007-06-20