P45 THE EXPERIENCE OF TURNINGTHE GACHAPON CONSUMER CULTURE(POSTER SESSION CONTENT)

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概要

• 論文の詳細を見る

• As technology progresses, the change of economy has changed to experiential marketing. Consuming does not depend on the functions of the product, but how the product touches one's heart and provokes emotions for the consumer. From experiences and cultural memories, the gachapon has become the fashion of creative industry. It has created the sub-culture of "fans culture". Understanding how they pursue fun and entertainment combined with chance, finding out what comforts their heart and the added value of the product on the senses, is what this research is all about. This research tries to focus on the gachapon's consumer culture and experiential marketing and transfers it on product design.

• 日本デザイン学会の論文
• 2006-06-20

著者

• Fan Chen-hao

  National Taiwan University Of Arts

• Hsiao Ju-Fang

  National Taiwan University of Arts

• Lee Yun-Wen

  National Cheng Kung University

• HSIAO Ju-Fang

  Graduate School of National Taiwan University of Arts

• LEE Yun-Wen

  Graduate School of National Cheng Kung University

• FAN I-Hsin

  National United University

• LIN I-Rungtai

  National Taiwan University of Arts

関連論文

• E11 A Study on the Brand Imagination and Design Strategy(PROCEEDINGS OF THE 54TH ANNUAL CONFERENCE OF JSSD)
• P45 THE EXPERIENCE OF TURNINGTHE GACHAPON CONSUMER CULTURE(POSTER SESSION CONTENT)

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