Implementing Computer Telephony Integration in a Mail Order Company

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概要

• 論文の詳細を見る

• CTI (Computer Telephony Integration systems) has increasingly been implemented for the purpose of increasing efficiency of order entry operation recently. The data stored by using CTI can also be utilized to form the marketing policy. This study shows the efficiency and difficulties of the CTI implementation reviewing the practical consulting case. The paper covers the following: (1) General structure of CTI (2) Implementation Case of CTI (3) Advantage and disadvantage of CTI (4) CTI for Data Base Marketing

• 大阪府立大学の論文
• 2006-03-31

著者

• Takeyasu Kazuhiro

  Professor of College of Economics, Osaka Prefecture University

• Takeyasu Kazuhiro

  Professor Of College Of Economics Osaka Prefecture University

• Yamashita Hirotake

  Senior Consultant, Research & Consulting Division, Japan Research Institute

• Nakamura Minoru

  Executive Senior Consultant, Research & Consulting Division, Japan Research Institute

• Yamashita Hirotake

  Senior Consultant Research & Consulting Division Japan Research Institute

• Nakamura Minoru

  Executive Senior Consultant Research & Consulting Division Japan Research Institute

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• Implementing Computer Telephony Integration in a Mail Order Company

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