^[○!R]韓国における無料新聞の紙面構成と広告に関する研究 : 「メトロ」、「AM7」、「ザデイリーフォーカス」の事例を中心に

概要

論文の詳細を見る
Free newspapers are remarkable not only for the new business models they represent but also for their readership. They started as free commuter tabloids when existing newspapers were still pay-basis or when the paid newspapers were closed down. In Korea, it was in 2002 when free newspapers began to be distributed through transportations. In 2005, there were 9 free newspapers in Korea with the total circulation at 2.7 million. Most Korean free newspapers are published as tabloids or magazines. Seoul Metro and AM7 are smaller in volume with only 32 to 40 pages, while Daily Focus has up to 56 pages. Many readers of free newspapers are so-called 'new readers', who are young and did not read any newspapers in the past. Free newspapers highly depend on advertising revenues. In Korea's newspaper market, as for advertising, free newspapers at first had low intake levels. However, they have grown both in terms of volumes and shares of revenue. Free newspapers may hurt sales of traditional newspapers, weakening their existing standing in the market.
日本マス・コミュニケーション学会の論文
2006-07-31