規制緩和時代のアルトリア・グループの経営戦略 : BATとの比較において

概要

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Altria, former Philip Morris, is now the largest cigarette manufacture in the world, except for China. The paper studies the history of the company since the era of one man business, and contemporary business strategy in the world. Under regulations of the smoking by the governments and other organisations, how does the company behave as one of going concerns? One of the solutions is to expand the market from regional- oriented business to the world, by using the method of M&A. The paper starts to survey the strategies not only in USA domestic, but in European regions. British American Tobacco, the second ranked, is more positive rival for M&A business. The differences between the two companies will be described in the paper as one of the conclusion of my study.