園芸作物の品質評価と経済学的評価に関する研究 : 第2報:園芸作物(メロン)の要求品質と追求品質 : AHPによる消費サイドの分析

概要

論文の詳細を見る
In the hypothetical world where the goods have homogeneous quality and perfect infomation, consumer only need to know prices in order to decide to buy some goods and service. However in real world where a goods have different qualities, consumer need many information such as price, qulality, brand and so on. The main purpose of this paper is to clarify what factors affect consumer's decision making of buying melon. AHP approach is applyed to consumer's qualitative data. The major results are as follws: In buying melon, their prices are more important for consumers than their location where they are produced. This result suggests that there seems to be a contradiction between what consumers wants and consumer's wants which are thought by the distributor.
千葉大学の論文
1993-03-25