Brand Names : Markets for Envy and Prestige(<Special issue>Economic Law and Industrial Organization)

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概要

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• Brand products and their non-brand substitutes are ofttimes vertically differentiated more than their material quality differential due to social contexts. Consumers of a brand product may extract utility either by being envied for affording it, in which case their utility is a function of how many others cannot afford it, or by signalling their wealth, in which case their utility is a function of the average wealth of all who consume it. In each of these two cases we analyse qualitatively the brand monopolist's underor over-pricing incentives as opposed to socially optimal pricing.

• 2005-03-10

著者

• HINNEBUSCH Georginna

  Freie Universitat Berlin哲学研究科

• 佐々木 弾

  東京大学社会科学研究所

関連論文

• Brand Names : Markets for Envy and Prestige(Economic Law and Industrial Organization)
• Merger, Corporate Financing, Managerial Incentives and R & D Effort Duplication

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