ファジィ包括評価法による銀行個人顧客の判別(経営情報科学部:マーケティング情報学科マーケティング情報専攻)

概要

論文の詳細を見る
In this Article, the authors insist on the importance of personal business of banks. Among all the personal customers, only those who have purchasing power are the goal market of banks. To judge whether a customer is a valuable customer or not, the authors bring forward the means based on Fuzzy Comprehensive Evaluation. And two real examples are given. One is to judge of a single personal customer. The other is to compare among many personal customers. Every bank has its own evaluation indexes to the customers according to its own operation policies which are different from any other bank's. Although giving marks to every customer is a very tedious work, the means the authors bring forward is feasible.
愛知工業大学の論文
2005-03-31