2001・2002年の広告規制緩和前後での医療機関の情報提供活動と消費者が参考にする情報源の変化 : 医療機関ホームページの内容分析と母親の産科選択を中心に

概要

論文の詳細を見る
During the years 2001 and 2002, there were several changes made with regard to the regulations governing the use of advertising by medical services organizations. These changes made it possible to make both quantitative and qualitative improvements in the advertising of medical service organizations. The analysis that follows concerns the trends in these changes related to the items that were designated for relaxation in regulation of content and to what degree the medical services organizations actually made changes in content or not. Concerning the organizations that made changes in the content of their home page that are their main means of providing information to consumers, and the nature of these changes was investigated. In addition, along with these information content changes in advertising of medical organizations, the changes in the decision making processes used by patients and changes in selection of consumer information sources were also investigated and verified.
静岡県立大学の論文
2003-10-15