THE ATTITUDE OF PRODUCT USERS TOWARDS ENVIRONMENTAL CONCERN : A Case Study on the Users Living in Chiba City

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概要

• 論文の詳細を見る

• The purpose of this study is to research and analyze the attitude of users (consumers) toward environmental concern context. The questionnaires were answered by the users living in Chiba City. According to the Survey Results : users gave strong consideration to socio-cultural factor for solution of the present environmental issues. As consumers they showed a pro-environmental attitude and they gave attention to the environmental aspects during the purchase of a product. About a half of users affirmed that if company (ies) introduced new products with radical environmental aspects in marketing, the lifestyle of consumers could be changed. The majority of users express interest to receive environmental education in which the main topics are related with consumption of households products and waste.

• 日本デザイン学会の論文
• 2002-03-31

著者

• Sato K

  Faculty Of Engineering Chiba University

• Sato Kiminobu

  Faculty Of Engineering University Of Miyazaki

• Ueda Edilson

  Graduate School Of Science And Technology

• SHIMIZU Tadao

  Faculty of Engineering, Chiba University

• Shimizu Tadao

  Faculty Of Engineering Chiba University

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• THE ATTITUDE OF PRODUCT USERS TOWARDS ENVIRONMENTAL CONCERN : A Case Study on the Users Living in Chiba City

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