広告デザインと芸術作品の考察(口頭による研究発表概要)

概要

論文の詳細を見る
In a bid to draw broader public attention, ad designers often emulate the image of masterpieces of classic arts in their design works. This article attempts to help develop effective public communication, by analyzing the relationship between the ad design and the classic arts at the hand of a number of such masterpieces used in Japanese commercial messages. A collection of ad samples to be discussed here is classified in seven categories as follows : 1) ads that use the image of Mona Lisa of Leonardo da Vinci; 2) ads that use the image of other western masterpieces in painting; 3) ads that use the image of Japanese paintings such as Ukiyoe; 4) ads that uses the image of The Thinker of Auguste Rodin; 5) ads that use the image of other western masterpieces of sculpture; 6) ads that use the image of Japanese sculpture masterworks; and 7) ads that reflect the art scene at a time and place.
日本デザイン学会の論文
2001-10-15