Knowledge Discovery from Consumer Behavior in an Alcohol Market by Using Graph Mining Technique : An Example of Using an Active Mining Process for a Typical Business Application(Graph Data Mining)(Joint Workshop of Vietnamese Society of AI, SIGKBS-JSAI, I
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概要
- 論文の詳細を見る
This paper deals with an actual case of the business application of graph mining techniques to pur-chase history data that employs an active mining process and the verification of the practical utility of the final' results. While the current data mining process emphasizes iterative analysis of a given data, active mining is based on user interest levels and both the data and the process evolve dynamically in the.form of a spiral configuration. In this paper, we describe the process of how new knowledge concerning consumer behavior in the alcoholic bev-erage market was discovered and how, based on this, new sales promotion planning was carried out and the effects were verified.
- 社団法人電子情報通信学会の論文
- 2004-11-28
著者
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Motoda Hiroshi
Institute Of Scientific And Industrial Research Osaka University
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Motoda Hiroshi
I.s.i.r. Osaka University
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Motoda Hiroshi
Energy Research Laboratory Hitachi Ltd.
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Washio Takashi
I.s.i.r. Osaka University
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KURODA Mami
Faculty of Commerce, Kansai University
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YADA Katsutoshi
Faculty of Commerce, Kansai University
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Kuroda Mami
Faculty Of Commerce Kansai University
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Yada Katsutoshi
Faculty Of Commerce Kansai University
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