デジタル情報時代の新聞経営

概要

論文の詳細を見る
The purpose of this study is to examine the impact of digitization on news content.I will take a close look at the case of the newspaper industry.The newspaper companies need to develop a new corporate strategy in response to the emergence of the Net economy.It seems likely that newspaper companies will accelerate their efforts into the 21st century in an effort to seek out new opportunities for further development by becoming more efficient.In this article, it will be shown that the willingness to solidify the relationship with newspaper readers is the key to solving all of the electronic media's problems.
日本マス・コミュニケーション学会の論文
2001-01-31