社会運動、マス・メディア、受け手 (<特集>新しい「受け手」論の研究)

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概要

• 論文の詳細を見る

• There are two main models of interrelationships between social movements, mass media and audience. They have been coined the 'neutral channel' model and the 'hegemony apparatus' model. The proponents of the 'neutral channel' model, to some extent, share a pluralistic view of society. They regard mass media as neutral communication channels between social movements and the audience, or the 'public'. On the other hand, the 'hegemony apparatus' model is based on neo-Marxism. According to this model, mass media are centra1 institutions for hegemony over capitalistic societies. They control social movements through the imposition of a particular media frame on the mass audience. Both models have faults. The 'neutral channel' model is too naive to comprehend the idological character of mass media. The 'hegemony apparatus' model overestimates the dependency of social movements and the audience on the hegemonic process. The movement-media process is a process of struggle over the control of public cultural space in historical time. In order to model this process more adequately, we should direct our attention to the following points: (1) a split in hegemony reflects on the complexity of mass media; (2) the variety of cultural strategies of social movements; (3) the duality of the 'audience' as rhetoric and reality. This theoretical orientation also creates a criticall viewpoint on current audience research which tends to preserve a historical and fixed concept of the audience.

• 日本マス・コミュニケーション学会の論文
• 1988-04-30

著者

• 大畑 裕嗣

  東京大学新聞研究所

• 大畑 裕嗣

  東京大学

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• 関東大震災下の「朝鮮人」報道の分析
• 社会運動、マス・メディア、受け手 (新しい「受け手」論の研究)
• 一九二〇年代の「東亜日報」社説における社会運動論
• 近隣交際ネットワークと運動参加

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