女性の春物コート, ジャケット購入色の集中と安定

概要

論文の詳細を見る
Researches on colors preferred for coats and jackets which younger women purchased for wearing in the spring season, have been carried every year for ten years covering the period from 1972 to 1981. The sample size of women who answered the questionnaire, has been fixed to three hundreds (300) every year, aggregating three thousands (3,000) for the ten years. It is clarified that (1) the colors preferred are concentrated to a few colors-the greater portion of the quantities of coats and jackets purchased, are those, colored in a fewer specific colors, and (2) some of the above specific colors to which the women's preference had been concentrated, have continued as of the colors strongly preferred through several years, even nine (9) years in the ten (10) years studied.
1982-11-30