顧客と共同体化(<特集>顧客価値の創造と品質経営)
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概要
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Based on the extensive industrial cryo-thermal refrigeration engineering technology, Mayekawa Mfg. Co., Ltd. has carried out numerous research and development projects over the years. Up to the present, Mayekawa has been involved in the development, production and sales of food processing systems and machinery as well as engineering improvement for the same. This book consists of four different chapters. Chapter 1 deals with Capital Property, that is the so-called property of self-manufacturing. During bull market times when many products are available, the extent of demand as well as delivery capability are difficult to estimate precisely. To overcome this, the establishment of relationships between customers and Mayekawa was regarded as most important role for forecasting future market trends. Changing in finding endeavor from the existing market as the first needs to the potential market as the second needs is now regarded as the concept far behind the times. Mayekawa is now commenced to finding the unknown market as the third needs, which is called by Mayekawa as the "Total System" or "TS". Chapter 2 of this book deals with "TS" in order to identify the latest market demands as the said third needs, observed and adjacent to the total market or the total human life cycle. Chapter 3 deals with the real operation of "TS" at the plant system site owned by the customer, including the ideal organization and a step forward. Finally, Chapter 3 deals with the real operation of "TS" at the plant system site owned by the customer, including the ideal organization and a step forward. Finally, Chapter 4 deals with the matter and details why the Capital Property is regarded as the Jointly-developed Product.
- 社団法人日本品質管理学会の論文
- 2005-07-15