中小中堅企業における経営意思決定行動と広報コミュニケーション行動 : 北海道観光産業の東日本大震災への対応 (特集東アジアとメディアの新たな可能性 : 東日本大震災をめぐって)

概要

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This paper focuses on information sources of management decision making in critical environment. Facing sudden and drastic market contraction caused by the East Japan Great Earthquake on March 11, 2011, small and medium sized enterprises in tourism industry of Hokkaido were forced to decide crash program to alleviate the impact of the market contraction, and to foresee the level of business activity in order to measure the impact. Based on our survey, which was conducted one month after the East Japan Great Earthquake, some respondents failed to do so. We investigated these two types of management activities in relation with various information sources.