A STUDY ON KANSEI IMAGE EVALUATION OF SHOP FAÇADE BASED ON SEMANTIC DIFFERENTIAL
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概要
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One of the primary concerns of architectural designers is how to attract the attention of citizens emotionally through shop façade. The Kansei Engineering can be adopted to explore how to quantitatively measure image evaluation. Thus, this approach was used to investigate the relationship between design features and a Kansei image. A semantic differential scale (SD) questionnaire was created to survey impressions of single-building restaurants for 546 testees. First, Factor analysis of Kansei words identified three distinct factors labeled Morphology-Style, Valuable-Affection, and Fashionable-Aesthetics. A semantic-spatial distribution of the three categories shows an extreme variance. Then, the broken-line graphs indicate that the leaning scale for average of the contemporary type displayed significant differences. Quantitative Theory Type I analysis explains how the items and categories of characteristics affect image and preferences. After that, Cluster analysis determined that all fifteen examples were divided into the two groups according to aesthetics principle.
- Japanese Society for the Science of Designの論文
Japanese Society for the Science of Design | 論文
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